Towards Private Branding
Updated: Sep 23, 2019
Retailers hope to gain share by taking their own product lines to new levels of sophistication. They are expanding their private brands to build customer loyalty.
These days, most retailers prefer that their own line of products be called private brands, not private-label products. Many might even call these products a store brand or own brand. Indeed, there has been considerable evolution in this segment of the market.
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